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Client: ShelfGenie
Category: Home Improvement
Skills: TV Commercial, Pre-roll
Address: www.shelfgenie.com

Project Description

The challenge here was how to make an infomercial more palatable to the viewer, and keep them engaged while selling them on the product. This direct response campaign was a great success. It had a 4 percent higher response rate than other negative comparison ads that had been done for the product. This concept won the ShelfGenie account for The Adboy Group.

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