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ShelfGenie

Client: ShelfGenie
Category: Home Improvement
Skills: TV Commercial, Pre-roll
Address: www.shelfgenie.com

Project Description

The challenge here was how to make an infomercial more palatable to the viewer, and keep them engaged while selling them on the product. This direct response campaign was a great success. It had a 4 percent higher response rate than other negative comparison ads that had been done for the product. This concept won the ShelfGenie account for The Adboy Group.

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A new innovative agency cultivating its highly creative culture by allowing creatives and strategic minds to function in the atmosphere they feel most comfortable, their own. Great ideas are not born at a desk, in a suit and tie, or even with proper equipment, they're born in places like neighborhood coffee shops, and given its first breath on a humble napkin.

Experience the AdBoy difference!

4531 Worthings Dr
Powder Springs, GA 30127
347-418-5693
info@adboygroup.com
www.adboygroup.com

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ShelfGenie

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