16 Nov
blog post: The advertising clients' mindset!

When a client approaches an advertising agency to handle their advertising, it's important that they begin to think differently. Keep your objectives and your goals, however be open to the path to achieving those goals and objectives changing. The above video explains how a simple thing like the headline in an ad may alter your targeted demographic and reach. Advertising is a war on the potential consumer, waged over time. There's a reason why advertising initiatives are called campaigns.

16 May
Blog post: Unconventional Strategies!

Advertising and the digital space is ever changing, new obstacles continue to breathe new opportunities. Unconventional offers that go against the status quo can seem extremely odd, but stay focused on the end gain. Keith shares with us a great example of this.