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Grace Kennedy

Client: Grace Kennedy
Category: Packaged Goods
Skills: Promotions
Address: www.gracekennedy.com

Project Description

AdBoy ran a series of in-store promotions for the Grace Kennedy line of juices (Coconut Water, Aloe, Tropical Rhythms) across the state of Georgia. AdBoy successfully trippled the sales volume across the line of juices during the promotional period. AdBoy also facilitated and negotiated Grace's ownership of the Atlanta Jerk Festival, which is now know as the Grace Atlanta Jerk Festival.

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